Magazines, such as GQ, use photoshop to create the perfect male model. Areas of the body such as the jaw line and abs are electronically altered to be more appealing. And then on top of that, 99.9 percent of the time the images are Photoshopped.Magazines, such as GQ, use photoshop to create the perfect male model. Areas of the body such as the jaw line and abs are electronically altered to be more appealing. 

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A beauty filter is a filter applied to still photographs, or to video in real time, to enhance the physical attractiveness of the subject. Typical effects of such filters include smoothing skin texture and modifying the proportions of facial features, for example enlarging the eyes or narrowing the nose.

Filters may be included as a built-in feature of social media apps such as Instagram or Snapchat, or implemented through standalone applications such as Facetune.

In 2020, the "Perfect Skin" filter for Snapchat and Instagram which was created by Brazilian augmented reality developer Brenno Faustino gained more than 36 million impressions in the first 24 hours of its release.

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Typical changes applied by beauty filters include:

• Smoothing skin texture; minimizing fine lines and blemishes

• Erasing under-eye bags

• Erasing naso-labial lines ("laugh lines")

• Application of virtual makeup, such as lipstick or eyeshadow

• Slimming the face; erasing double chins

• Enlarging the eyes

• Whitening teeth

• Narrowing the nose

• Increasing fullness of the lips

• Beauty filters most frequently target the face, though in some cases they may affect other body parts. For example, the app "Retouch Me" was reported to have a feature which allows users to superimpose visible abdominal muscles (a "six pack") onto photos featuring the subject's bare stomach.

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